Jacto praises partnerships and relationships built along its history with the campaign “We are Jacto!”
Jacto Agrícola’s institutional campaign has the slogan “We are Jacto” as its theme. The theme is the driving force behind the company’s communication campaign and it will be present in publicity materials, website and social media.
The motivation for creating the campaign is to praise the greatness of relationships and the essential part the company plays in several lives and in community chains with the purpose of helping agriculture develop in Brazil and in the world.
To illustrate the several relationships in these chains, Jacto has continued its visits around the world in search of gathering experiences from different places and sharing, through the report of each person involved in agriculture, their perceptions and needs in the work in the fields and the impact of the evolution of technologies.
“It is a unique experience and opportunity to reinforce one of our values which is ‘always be by the farmers’ side’ and at the same time hear their demands, their way of thinking, acting and producing. This way, each Jacto partner shares their perceptions, how much Jacto contributes to the production of their crops, and how they believe they will be helped in the future by the new technologies being developed. At each machine built, each farmer helped in their needs, the closer we are of fulfilling this purpose” explains Wanderson Tosta, Jacto’s Marketing Director.
For this year’s campaign, farmers and partners from South Africa, Russia, Belarus, Kenya and Brazil have been heard.
Each one of us live the same dream in our own way. We are Jacto!